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Food Genius
"Food Genius is big data for the food industry. By tracking more than 16.3m restaurant menu items and how consumers interact with them, Food Genius leverages the social web to generate high quality and incredibly granular data for an array of commercial and consumer uses. We provide manufacturers, distributors, operators, and CPG brands with actionable, real- time data on consumer behavior and restaurant trends. The food industry lacks quality data on restaurants and their customers⬠"! behavior. Consumers spend more than $600b/year dining out and more than $500b/year in grocery stores, but there is virtually no longitudinal or latitudinal data on their behavior in restaurants. Existing consumer data relies on 40-year old market research techniques that bias the data and lack the scale of modern web technologies ⬠it⬠"!s qualitative, lacks granularity, and can⬠"!t be predictive. Food Genius is on a mission to help everyone love what they eat. For the food industry, our data is the perfect platform for qualifying leads, modeling store placement, developing new products, crafting marketing strategy, and projecting demand. We are currently tracking more than 450,000 US restaurant locations, more than 260,000 full menus, and more than 1.2mm consumer identities."
Founders
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Eric Cooper
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Justin Massa
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Eli Rosenburg
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Benjamin Stanley